A journey into our beautiful Country. Italian Beauty is a dive into rural traditions past, to harvest festivals, to the genuine style of old simple things. And it is also SITAP new “state of mind” dedicated to telling Alyssa rugs all charm. Let’s discover Alyssa teal blue new rug line, told, once again, by Barbara Trombatore creative genius.
Italian Beauty – Once upon a time there was Design
A discovered lost world, among the most loved and celebrated Tuscan hills by the great Cinema. This is the perfect scenario of our latest creative project, conceived by Barbara Trombatore, SITAP CEO & Creative Director, thanks to her 100% Piacenza Team, of which she is really proud. Dream and reality suspended space (as told by Spazio Tempo most current topic, proposed at the 60th edition of Salone del Mobile in Milan), where to emphasize SITAP beautiful Alyssa rugs. News 2022. 
Nautical rope in&outdoor Alyssa rugs teal blue shades
Destination Tuscany for the new SITAP creative project
A bucolic landscape and a farmhouse set among tuscan green hills near Arezzo. Barbara latest creative idea: the harvest time, who has always been a countryside lover. “Italian Beauty comes from my desire to daydream spaces where time seems to have stopped. An ode to nature and femininity, shown here as angelic and romantic. A femininity in full harmony with Alyssa rugs style and creativity. “- SITAP Creative Director explains.
Italian Beauty Alyssa rugs – Behind the scenes
Alyssa rugs new color palette – Alta Moda & Teal blue rugs
A full, strong color, full of all the positive vibes of this wonderful chromatic nuance. Teal Blue color is part of the new rug palette chosen by Barbara Trombatore to renew Alyssa rug new line. Teal Blue mirrors the perfect match between blue meditative notes and green total energy. A perfect union, seen as Super Sonic blue on the latest London catwalks and published in Pantone Fashion Color Report Summer 2022. A color that embraces summer and describes as well the first autumn months, as told by SITAP Carpet Couture Italia Italian Beauty, the latest creative project.
Thanks to:
Michele Affaticati Video Maker
Guido Pedron Photographer
Elena Salvi MakeUp
Reality Parrucchieri Hairstyle